Tekedia Institute on LinkedIn: The pillars of the empires of the future. Dominant, category-king… (2024)

During yesterday's Tekedia Live session, a co-learner posed an intriguing question:Why do some companies create fake competition for themselves in the market?Answer: It's a marketing innovation strategy known as - Pseudo Competition.Pseudo competition is when a company deliberately introduces competing product within its own market.This means creating a competition that's not real. This kind of competition isn't with other brands, but within yourself to fight other brands.To put this into context: Did you know that Peak Milk, owned by FrieslandCampina, a Dutch company, and MultiChoice, the South African company behind DStv, both utilize the pseudo-competition strategy?Way back in 1954, FrieslandCampina launched their first dairy product in Nigeria which is Peak Milk, and they remained the market leader until 1993 when another Milk brand(Cowbell) came to shake their table by introducing sachet milk which gave average Nigerians access to branded milk.As an innovative company, Peak Milk responded by creating their own sachets however after a while, the rivalry in the dairy market hiked. We saw the rise of Dano, Loya, Nido, Miksi, etc.Then, the almighty Peak Milk came back with another strategy known as Pseudo competition.How did Peak Milk do it? They created Three Crown Milk.They created Nunu Milk.They created Coast milk.They created Olympic Milk.With Peak Milk alone, they could have like 10-15% of the market share, but with this strategy, they established themselves as the GrandFather of all Milk in the dairy industry serving almost all customer classes(up to 40%).Also your MultiChoice created DStv, GOtv, and Showmax in a strategic use of pseudo-competition to protect losing their market share to competitors like Star time, free TV, Netflix, etc.Omo detergent, a flagship brand of Unilever, faced significant challenges in the Nigerian market due to its initial reluctance to adopt the pseudo-competition strategy and the sachestization trend that competitors like Ariel embraced and until this day they are struggling to take back their position as #1 detergent brand in the Nigeria market.The lesson here is that companies continue to find a way to satisfy customers at different levels using different strategies.To some peak milk is a little expensive while Nunu is a bit affordable.To some DSTv is expensive while GOTv is a little Affordable.So whichever product or service you choose the money still goes to the same brand, a very amazing strategy.---------------------------------------------------------------------------------We have opened registration for the next Tekedia Mini-MBA starting September 9th 2024. Pricing is N90,000 or $170 only.Contact Eyitayo Adeleke to begin your registration.Email: eyitayo@fasmicro.com WhatsApp: +2347035670954

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In industrial age businesses, winning was about controlling supply to reposition price on the demand-supply curve. By controlling supply, it comes down to two key variables of the marginal cost – transaction and distribution costs. Scaling was severely bounded to geography because of that distribution cost.But on the web, both components of marginal cost could largely “disappear” depending on the business model. If you plan to run an internet business, think about how you can control demand. You have already lost the power and capacity to control supply. Yes, anyone can use a credit card, irrespective of geography to buy anything online. The quantity you bring will not have material impact in the total pool in the market, for most products. Simply, the power to influence through Supply is gone. Your only chance is to discover a new equilibrium point by influencing and controlling Demand. But how do you influence demand in the market? HahahahahaWhy not come to co-learn with me, a village boy from Ovim? I began my business journey in Oriendu Market Ovim, selling garri and yam after school, extending it to the banking headquarters in Lagos, and today, in the boardrooms in America and Europe.Discover knowledge at Tekedia Institute Mini-MBA. Register here for your Zoom link https://lnkd.in/eqSWYvzr

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Very soon, Nigerian banks will have dorm accounts in Kenya Shillings and West African CFA franc which is used in many West Africa’s Francophone countries! Lol. Those currencies have outperformed the Naira.In 2015, 1 CFA franc in Cotonou would have given you N0.25 (or 25 kobo); today, you will get N2.50. Good People, that is 10X appreciation over the Naira in less than ten years! Kenyan Shilling has delivered something closer.Message: work hard to develop markets in other African economies as your Naira currency has weakened, delivering an ephemeral “advantage” on export. And when you see that man from Benin Republic, understand that he is well loaded because his currency has gained 10X on yours just as the American dollar has also done over the same period. Yes, you must develop these markets as they have real reasons to shopNigeria because things are now cheaper, for them, from Nigeria.Tekedia Mini-MBA is looking for New Market Experts to help us develop a course with focus on selected African countries, with Nigeria as the base country. In other words, how can a Nigerian soap maker in Onitsha Nigeria develop a new market to sell and distribute soaps to bulk buyers in Cotonou, Abidjan, Nairobi, etc? If interested, connect here https://lnkd.in/egBmJhzw

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Ten great #ideas!

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If you look deep into the market, Boards of companies do one critical thing: hire a CEO to lead a firm. And the CEO has to do another important thing: commit to a business model or business models, arising out of its business strategy framework. In other words, you hire a CEO to commit a company to a business model! You can have the same product or service. But the business model you commit to can have catalytic impacts on your success. Do you adopt a subscription model? Do you follow pay and carry? Do you execute a freemium model? These are options that arise out of the strategy session.Business model focuses on encapsulating the essence of the firm because it looks for how the firm will create value. The business model is the logic of the firm and when you commit to one, you have committed all the factors of production in that firm to a destiny. Never play with your business model!They fired and replaced that CEO and within quarters, the loss-making company is making money. Why? The new CEO might have changed the business model while using the same staff and products. Is your business model stillrelevant? Has it expired because of the Internet and emerging AI era? Attend Tekedia Mini-MBA; I will be teaching on business models as part of our lecture series on business vision, mission and strategy. Pick a seat here https://lnkd.in/eqSWYvzrTekedia Institute >> our factor of production is KNOWLEDGE.

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Our faculty member, Chineye Ochem MBA, ACA, CFE cautioned against starting a company just because "everyone seems to be building something".Adding that the process of building a company from the ground up is challenging and can be overwhelming, so founders need to have a strong, lasting motivation beyond just following trends.At Tekedia Mini-MBA by Tekedia Institute we provide valuable insights into the process of starting and building a successful company from scratch. Do you desire to understand the processes: from starting a Startup to getting funding. We invite you to join our next Edition of Tekedia Mini-MBA starting Sept. 9th 2024. Pricing: N90,000 or $170 only. Contact Eyitayo Adeleke to begin your registration.Email: eyitayo@fasmicro.com WhatsApp: +2347035670954

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#join

Registration Has Started for Next Tekedia Mini-MBA (Sept 9 - Dec 7, 2024)Greetings! We write to announce that registrations for the 15th edition of Tekedia Mini-MBA (Sept 9 - Dec 7, 2024) have opened here https://lnkd.in/eqSWYvzr . The amount remains the same - N90,000 or $170 - depending on the currency of your choice. Please note that we have many payment options, including direct bank transfer, PayPal, Stripe, Zelle, etc.We invite you, your staff, your friends, your associates, etc, to register; this is one of the finest ecosystems where people master the fundamental constructs of business management, leadership and career ascension. From AI to new business models, we continue to update our curriculum to keep it fresh, relevant and impactful.Begin that registration and share this message with all.Current Co-learners: remember AI in Business course today; Zoom link in the Board.

In the Logic and Philosophy course (GST 103 ??) as an undergraduate in Federal University of Technology Owerri (FUTO), the professor explained one of the most important postulations of Pythagoras: the universe is numbers. Thales, Heracl*tus and other philosophers had different explanations, ranging from water, to fire. That lecture that day reminded me what happened in my first course in Physics in senior secondary when Mr. Aham introduced us to the study of matter in relation to energy, focusing on Natural Philosophy, and linking all to mathematics, the science of numbers. Simply, logic rules the world and all knowledge converges in philosophy, which means if you get a PhD in Chemistry, you have simply mastered the philosophy (the PHD title) in chemistry!If we connect Pythagoras postulation and what AI is doing, we can see that AI is helping us to understand our world better, because if the world is made up of numbers, it does mean that the business of man and woman, is making sense of numbers. Hello… computing and now with ... intelligence.Very exciting....Join us tomorrow as we discuss how to master, understand, and utilize numbers, in whatever you do, to WIN. This is the #best school, and we have just opened registration for a new edition of Tekedia Mini-MBA here https://lnkd.in/eqSWYvzrIf you attend our program, after 12 weeks, you will see your world as a market, like the Igbo Nation will say "uwa bu ahia' [the world is a marketplace]. Yes, let us do business because .... that is the world! Register today

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