Get ready for some thrilling news! The world of streaming just got a whole lot wilder! Paramount has struck another deal, this time with TKO Group Holdings, to bring you the ultimate bull riding experience. But here's where it gets controversial...
David Ellison's Paramount has partnered with TKO, and they're not holding back. The media giant has secured a five-year rights deal with Professional Bull Riders (PBR), making Paramount+ the exclusive streaming platform for the iconic Unleash the Beast tour. Mark your calendars, as the 2026 season is set to unleash its fury on December 12th!
Now, here's the twist: Paramount already had a deal with PBR through CBS Sports, but this new agreement takes it to a whole new level. It's an expansion of their existing partnership, and it follows a series of deals between Paramount and TKO. Think of it as a bull riding bonanza!
Sean Gleason, PBR's CEO and commissioner, had this to say: "This deal strengthens our bond with CBS and showcases our dedication to reaching a wider audience. We're thrilled to partner with Paramount+ and bring our sport to the forefront."
And this is the part most people miss: Paramount's deal with TKO isn't just about bull riding. It includes a massive $7.7 billion UFC deal, which has expanded to Latin America and Australia, and even a venture into boxing with Zuffa boxing, a new league launched by TKO alongside Sela and Turki Al-Sheikh.
Dan Weinberg, executive vp of programming for CBS Sports, added, "CBS Sports has been the proud home of PBR for years, and we're excited to take this partnership to new heights. With Paramount+, we can reach an even broader audience and deliver the dynamic world of bull riding to their screens."
So, are you ready to witness the raw power and excitement of Unleash the Beast? Get your streaming devices ready, because this deal is a game-changer!
And remember, in the world of sports streaming, sometimes the most unexpected partnerships can create the most thrilling experiences. What do you think about this deal? Do you think it will revolutionize the way we watch sports? Let's discuss in the comments!
